Quantcast
Channel: GetSMART » open rates
Viewing all articles
Browse latest Browse all 6

With email, it’s the senders name that gets the opens

0
0

Presenting users with a from name they are already familiar with is the most effective way to drive up open rates according to the December 2012 survey of US internet users conducted by email marketing software company Campaigner.

In fact, one-quarter of respondents said the No. 1 influence on whether they would open a promotional email was the familiarity of the sender’s name. Just over 15% said they were most influenced by the email subject line, while nearly 10% said the device on which they were reading the email had the greatest effect on whether they would open the missive.

 

Data from email marketing service provider Blue Hornet found that familiar names had a similar effect on open rates. In their February 2013 survey of internet users in the US, they found that almost seven in 10 said they were likely to open emails from brands whose products they often purchased either on-line or in brick-and-mortar stores.

Which really backs up what we’ve been saying all along - the majority of email users look at the sender from name and address before deciding whether or not to open the email. If they recognise the from name they’re more likely to open the campaign.  Read more on this here and here.


Source

 


Viewing all articles
Browse latest Browse all 6

Latest Images

Trending Articles





Latest Images